I’ll admit the attractive cover lured me in. I’m an ineffectual Instagrammer and thought I’d learn some nifty tricks to spark up my posts. I have to give the book points for that lure! And isn’t that what it’s all about? Capturing an audience through a picture?
The thing is, once I cracked into the book, I realized I should have paid more attention to who the publisher was: University of Illinois Press. University presses usually produce highly esoteric or academic books, and as it turns out, Food Instagram is no exception.
Somewhere, there’s a PhD candidate working on a thesis about Instagram influencers. This book is for that candidate. It’s also for corporate level Instagram use, and yes, of possible interest to the methodical, intentional influencers.
My thanks to Editor Emily J.H. Contois, University of Illinois Press, and NetGalley for allowing me to read a digital advance review copy of this book. This review is my honest and unbiased opinion.