In the wake of the wholesale theft of sims and content, creators, writers and those who simply wish to support creators with their purchases have banded together to form Step Up! The Step Up! blog has lots of information on the campaign, which will culminate in Step Up! Day on November 5th.
In-world, you can pick up an info pack at the Prim Perfect Main Offices in Oliveto.
A machinima by Toxic Menges: